Job Description

Job Description

We’re Resident360—a multifamily marketing agency that handles everything from brand to lease-up and beyond. We partner with property management companies and developers to build brands, design conversion-ready websites, and run digital campaigns that turn interest into signed leases.

We’re looking for a Marketing Manager who already knows how to take an agency brand from “known” to “in-demand.” Someone who’s successfully marketed an agency before, understands the multifamily industry inside and out, and can walk in the door with a plan—not a learning curve.

This role requires a sharp strategist who can also execute, a builder who loves data as much as storytelling, and someone who can elevate Resident360’s presence, pipeline, and authority across the industry. If you’ve got the chops, the track record, and the ambition to push a leading multifamily marketing agency to its next level, we want to talk.

The Role (What You’ll Lead)

• Own the R360 marketing strategy: Set the plan, align to company goals, prioritize ruthlessly, and report what’s working (and what’s not).

• Campaigns that convert: Plan and run integrated campaigns across content, paid, email, and social. You’ll build the funnel end-to-end—from awareness to demo requests.

• Market intelligence: Drive research on trends, competitor moves, target segments, and new opportunities; turn insights into action.

• Performance management: Define KPIs, instrument tracking, and optimize constantly (creative, channels, budget mix).

• Cross-functional glue: Partner with Sales, Product/Web, and Client Services to keep messaging tight and handoffs clean.

• Budget & ROI: Allocate spend for maximum impact, forecast accurately, and reallocate fast. Lead generation is the north star.

• Brand stewardship: Keep our story sharp and consistent across web, decks, case studies, and the podcast.

• Digital excellence: Oversee SEO, content, paid search/social, email, and marketing ops/automation with the different internal teams.

• Partnerships: Manage and grow relationships with external platforms and vendors (e.g., BLDUP, media outlets, RealPage integrations).

• Thought leadership: Elevate R360’s presence via webinars, events, tradeshows, and PR.

What You’ll Own (Channels & Programs)

• Website (resident360.com): Conversion rate, content, and continual improvement.

• Content engine: Case studies, guides, blog, webinar series, The Multifamily Marketers Podcast, & newsletters.

• Events & tradeshows: Selection, booth strategy, pre/post-show campaigns, and measurable pipeline impact.

• Social & community: LinkedIn (primary), YouTube, and industry communities.

• Lifecycle & email: Lead nurture, re-engagement, and customer marketing.

• Tools & data: TeamworkPM, Hubspot, GA4, GSC, ad platforms, CRM/automation, and dashboards (e.g., our internal analytics stack).

Success Looks Like (Core KPIs)

• Marketing-sourced pipeline & revenue
• MQL → SQL conversion rate
• Cost per qualified opportunity
• Website conversion rate (demo/contact)
• Organic traffic & rankings for priority terms
• Campaign ROI by channel
• Tradeshow ROI (pipeline, meetings, cost per opp)

What You Bring

• 4-5+ years in a multifamily marketing role.
• A track record of building ROI-positive lead gen programs (paid + organic) and owning the number.
• Strong command of SEO, content strategy, paid media, email nurture, and analytics.
• Comfortable in the tools (GA4, ad platforms, Hubspot, dashboards) and fluent in experimentation.
• Excellent writing and editorial judgment—clear, compelling, and on-brand.
• Operator mindset: you can set strategy and roll up sleeves to execute.

How We Work (Our Core Values)

#1. Client 1st

• Prioritize the client.
• Understand their needs.
• Deliver value.

#2. High Standards

• Quality work.
• Exude professionalism.
• Results-oriented.

#3. Team Player, Always

• Can-do attitude.
• Support your team.
• Be collaborative.

#4. Humbly Confident

• Know your stuff.
• Approach with humility.
• Share knowledge.

#5. Clarity in Every Step

• Communicate clearly.
• Set expectations.
• Be direct, open & to the point.

#6. Urgency Matters

• Act quickly.
• Respect timelines.
• Momentum drives results.

Benefits & Perks

• Remote-first, U.S. based team.
• High standards, no drama—we do what we say, and we measure what matters.
• We favor clarity over flair and outcomes over activity.
• Competitive salary
• Health, 401K, PTO and company holidays
• Remote work setup

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