Job Description

Overview

Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. Our mission is to create cutting-edge applications while fostering a collaborative and enriching work environment where each team member can grow and thrive. Bluelight is expanding across the United States and Central/South America and seeks exceptional talent to join its dynamic and diverse team.

We are looking for someone with a strong media and advertising foundation, well versed in Google Campaign Manager, Meta Ads Manager, LinkedIn Ads, planning, presenting, executing, and optimizing all media strategies. The ideal candidate thrives on data and is adept at using it to craft high-performing campaigns, is well organized, detail-oriented, and passionate about driving results and building stronger brands. A positive, engaged personality is crucial for our work culture and the agencys team philosophy.

Responsibilities

• Develop comprehensive media plans aligned with client goals and target audiences.
• Conduct in-depth research and analysis to identify optimal media channels and strategies.
• Determine budget allocation across channels based on performance and objectives.
• Stay abreast of emerging digital media trends, technologies, and AI integrations.
• Advise New Business and Account teams on recommended budgets and media strategies during pitches.
• Oversee the execution of paid media campaigns across platforms (e.g., Google Ads, social media, programmatic display).
• Manage relationships with external vendors responsible for day-to-day campaign management.
• Track KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
• Analyze campaign performance data and generate regular reports with insights and optimization recommendations.
• Manage and allocate media budgets to maximize campaign performance; maintain budget pacing and ensure targets are met.

Skills & Qualifications

• 3+ years of experience in media buying, preferably in an agency setting or with B2B software development firms.
• Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
• Proven track record of managing performance marketing campaigns with a results focus.
• Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
• Exceptional analytical and problem-solving skills; excellent communication and interpersonal abilities.
• Self-motivated, detail-oriented, and able to work independently and as part of a team.
• Proficiency with media buying and planning tools.

Benefits

• Competitive salary and bonuses, including performance-based increases.
• Generous paid time off.
• Flexible working hours.
• Remote work option.
• Continuing education, training, conferences, and company-sponsored coursework, exams, and certifications.

Being a consultant in our team is a fun, challenging, and rewarding career choice. You will have the opportunity to work on a variety of projects for our clients, collaborating with modern technologies and some of the best professionals in the industry.

If youre eager to be part of an exciting, challenging, and rapidly growing consultancy, we encourage you to apply.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Software Development

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